About Us
A Vision of Bespoke Elegance
Atelier 33 emerged from the convergence of personal resilience and a profound passion for design. Our founder, Cheilene Campher, transformed a critical career juncture into the inception of our premier cabinetry firm, anchored by her Interior Design expertise from Durban University of Technology and Tshwane University of Technology.
Atelier 33 defines success by the quality and longevity of our creations, client satisfaction, and a lasting brand reputation. Sustainability and artistry are the keystones of our practice, ensuring that each piece we craft is a testament to personalised luxury.
Cheilene embodies the essence of leadership at Atelier 33, balancing a high-profile career with personal wellness and family time. Her vision guides our team through growth and challenges, focusing on innovation, client communication, and maintaining impeccable standards of quality.
Our leadership style is a harmonious blend of creativity and precision, prioritising collaboration and craftsmanship. We champion innovation while adhering to our core values, inspiring our team to exceed the boundaries of traditional design.
We envision Atelier 33 continually setting new benchmarks in design excellence, blending technology with traditional craftsmanship. Our commitment is to our clients’ unique visions, allowing their personal style to dictate the bespoke solutions we provide, underscoring the ethos of Atelier 33—where every design is a narrative of sophistication and every project a legacy of elegance.
Our Philosophy
Best Design
Our company portfolio showcases the epitome of exceptional craftsmanship, innovative design, and meticulous attention to detail, culminating in ageless and extraordinary creations that elevate any space.
Design Intent
Design intent in high-end residential cabinetry design refers to the overarching concept, aesthetic vision, and functional goals that guide the creation of each piece. It's crucial as it ensures that the final product not only meets the Client's expectations but also reflects their lifestyle, preferences, and the overall ambience of their home, resulting in a cohesive and customised living space.
Alignment
Ensuring careful consideration, our cabinetry flawlessly aligns with the architectural contours for a harmonious and thoughtfully curated design.
The Focus
Our design effortlessly blends with the chosen distinctive Architectural and Interior Design layouts, accentuating purposefully selected details throughout the entire building for a coherent and well-balanced aesthetic.
Our Team
Cheilene Campher
Founder & Creative Director
Cheilene Campher is a passionate designer and entrepreneur, known for her pursuit of perfection in luxury design. With a background in Interior Design from Durban University of Technology and Tshwane University of Technology, Cheilene blends artistic creativity with technical precision in her work. Her entrepreneurial journey began after overcoming personal adversity, leading her to found Atelier 33 and establish herself as a respected leader in the design industry. Cheilene’s leadership style emphasises innovation, collaboration, and a commitment to quality.
Juane Eloff
Designer
As the right hand to our director, Juane is an integral force behind Atelier 33. With a degree in interior architecture and an unmatched design flair, she expertly ensures every detail in our design and ordering processes are executed to perfection. Her keen eye for design and a meticulous approach bring our clients’ visions to life with precision and creativity.
Yolandi Barwise
Administrative Coordinator and Technical Design Consultant
With a Bsc Degree - interior architecture from Tuks, she is an expert in technical drawing. Yolandi is the backbone of our office. She ensures every detail is in place, keeping projects running smoothly and efficiently. Her ability to blend precision with organisation makes her an invaluable part of the Atelier 33 team.
Zenobia Muller
Design and Sales Representative
Zenobia is a passionate cabinetry specialist who recently joined the Atelier 33 team. With a history in interior design, she first discovered her love for the industry and has since worked her way up, gaining valuable experience along the way. While in the early stages of her journey with us, she brings a fresh perspective, a strong work ethic, and a dedication to learning. Zenobia is eager to use her problem-solving skills and attention to detail to contribute creatively to every project.
Robert Pilkington-Williams
Operations Manager
Robert plays a crucial role in ensuring the seamless execution of projects at Atelier 33. With expertise in technical installations and problem-solving, he is actively involved in both on-site coordination and factory technical detailing. He works closely with clients, contractors, and our design team to streamline operations, resolve challenges, and maintain the highest standards of craftsmanship. Whether overseeing installations or stepping in hands-on, Robert ensures every project runs efficiently from concept to completion
Laetitia Balmer
Design and Sales Representative